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Developing accessible tourism in Lappeenranta : Package tour for Russian tourists
(2020)
The objective of the thesis is to develop accessible tourism for Russians disabled people in Lappeenranta through creating a service in cooperation with the Russian tour operator Alla Tours. This service is a package tour ...
More members, more benefits : member acquisition through strategy development
(2022)
The purpose of this design research was to find out how a non-profit tourism association can acquire new members by developing its strategy. HelsinkiNorth RA is a new tourism association. It was established with the help ...
Developing cooperative sales guidelines for regional business tourism operators : City of Imatra
(2023)
This thesis research aims to answer the need for improving the business tourism sales in the Imatra region trough cooperative regional sales guidelines. The region has a huge untapped potential for big events and meetings ...
Lessons Learned from High-Scale Music Events : Developing a Successful Business Plan for the Slav'n'Rock Festival
(2023)
This thesis focuses on creating a successful business plan for the Slav'n'Rock Festival while looking at the lessons learnt from large-scale music festivals. The study examines the crucial elements that influence music ...
The impact of eudaimonic communication strategies in creating transformative tourism experiences
(2024)
Effective communication is crucial in creating transformative travel experiences. Tourism organisations can inspire their audience to embark on a journey of personal growth and discovery by engaging them with meaningful ...




